Making a FAB analysis
In this video, you will learn what a FAB analysis is. By using FAB, you can position your idea, product or service so that the listeners understand the value that it brings to them. This is especially important when you are pitching a new product.
Understanding a FAB analysis
Have you understood the concept of a FAB analysis? Try this quiz to check that you understand the difference between features, advantages and benefits that a product or service can bring to users.
Pronouncing keywords
Read this handout to discover some tips for making sure you can confidently pronounce the most important terms you will need to use when you give a pitch or presentation.
Pronunciation and intonation in your presentation or pitch
When you are ready to practise your pitch or presentation, try these activities to work on pronunciation and the use of your voice.
Introduction and structure of a presentation
Introduction and structure of a presentation.
Signposting language - useful phrases
In this handout, you will find a lot of useful phrases that will guide the audience through your presentation.