Making a FAB analysis
In this video, you will learn what a FAB analysis is. By using FAB, you can position your idea, product or service so that the listeners understand the value that it brings to them. This is especially important when you are pitching a new product.
Understanding a FAB analysis
Have you understood the concept of a FAB analysis? Try this quiz to check that you understand the difference between features, advantages and benefits that a product or service can bring to users.
How to prepare a presentation?
In this activity, you need to complete the presentation with some singposting phrases. In addition, the text of the presentation gives you a few tips on how to prepare your presentation and what can help you control your nerves during your presentation. Once you have finished the task, you can listen to the presentation to check your answers.